The big man speaks, and you better all listen. Otherwise that name and ass of yours, is as good as his!

Reggie Fils-Aime, the President of Nintendo of America, spoke today at the Montréal Games Summit. According to him, developer focus has shifted away from rival consoles and onto the Wii.

"We've had a tremendous amount of third party support as we've prepared for the launch. The shift that's been reported in developer focus from those other consoles to Wii truly is happening," Fils-Aime told the audience.

Fils-Aime believes the arrival of the Wii will herald fundamental shift for games, just as Super Mario 64's 3D graphics did in a previous console cycle. "We believe with the next home console a similar change can happen; and it'll happen week after next, with the launch of Wii," he said, adding, "We don't believe you can expand the market by using a traditional multi-button masher of a controller."

Wise words from the big Man, but is he right? Developer support for Wii has been incredible over the last few months, and with reports coming in all the time of third parties showing dedication to Wii, Reggie could well be right.

"We believe that narrow path was alienating a lot of potential consumers during that time. Almost all publishers and manufacturers were chasing the same class of player; a group that many believe had a seemingly limitless desire for more of the same," he continued.

"We opted for disruption - not ignoring these core players, but looking beyond them; looking for a way to expand the market audience to include new types of players."

The Nintendo Wii goes on sale in a few weeks from now, and then Reggie's words will truely be put to the test. Until then, we'll just all have to sit tight and continue to watch the third parties flood in.