News: Sega and Bergsala AB

Sega of Europe have signed a deal with Bergsala AB who will distribute GameCube titles.

A new deal has been signed between Sega of Europe and Bergsala AB. To read the full press release check below. It is unknown whether it will be all of Europe or just Sweden at the moment.

Kungsbacka, Sweden, June 3, 2003 - Bergsala AB will distribute Nintendo GameCube titles from SEGA. A new agreement was recently made by Bergsala AB and SEGA Europe.

This means that Bergsala AB will be able to deliver a broader line-up to the Nintendo GameCube.

Bergsala AB will be responsible for all sales and marketing on the Nordic market regarding Nintendo GameCube titles from SEGA Europe.

"The opportunity to distribute the SEGA titles with all their high quality titles and strong iconic video games characters like Sonic the Hedgehog will of course make both our position and Nintendo GameCube stronger," says �rjan Johansson, Marketing Manager, Bergsala AB.

"Bergsala have by far the best solution for Nintendo distribution in the Nordic region, making them the ideal partner for SEGA Europe in this area." added Mike Sherlock, Executive Vice President, Sales and Marketing, SEGA Europe Ltd.

For more information, please visit www.nintendo-se.com.


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