News: Sega To Publish Game On 2008 Olympics

Sega have scored the rights to publish the official video game of the Beijing 2008 Olympic Games, and it's possible the Revolution could see a version...

In a deal with the International Sports Multimedia (ISM), the exclusive licensee of the International Olympic Committee (IOC), Sega have secured the worldwide rights publish a range of interactive entertainment software titles based on the Beijing 2008 Olympic Games on console, PC/Macintosh arcade and handheld game systems. In addition, SEGA will publish mobile phone games in Asian markets.

"We are delighted to be working with SEGA on what will be a historic Olympic Games," said Raymond Goldsmith, Chairman and Chief Executive Officer of ISM. "SEGA's broad publishing capabilities and rich heritage in video games ensures that consumers worldwide will share a more immersive Olympic experience."

"SEGA is excited to become the publisher for the Official Video Game of the Beijing 2008 Olympic Games and we are committed to creating innovative content for an unprecedented number of interactive entertainment platforms," said Hisao Oguchi, President and Chief Operating Officer of SEGA. "This project will enable SEGA to further enhance our global entertainment business and drive sales in critical Asian markets like China that offer an extremely high growth potential."

The Official Video Game of the Beijing 2008 Olympic Games will include a wide variety of featured sports, such as aquatics (diving and swimming), archery, baseball, basketball, boxing, canoe/kayak, cycling, equestrian, fencing, football (soccer), gymnastics, handball, field hockey, Judo, modern pentathlon, rowing, sailing, shooting, softball, table tennis, Taekwondo, tennis, triathlon, volleyball, weightlifting, and wrestling.

It remains to be seen what console platforms Sega will choose to publish games for under this liscence, but it is a pretty safe bet that Revolution will be included.


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