Sega's sprightly mascot is set to receive the 'Outstanding Contribution Award' during this year's Golden Joystick Awards.

In celebration of the 20th anniversary of the Sonic the Hedgehog franchise at this year's Golden Joystick Award Sega's mascot will be the first character to receive the Outstanding Contribution Award.

With a wide range of beloved titles spanning twenty years and a number of consoles Sonic has been enjoyed by millions around the world. At this year's awards, taking place this Friday, Sega wil pick up the Golden Joystick Award on Sonic's behalf. The rest of the awards will also be presented on Friday following a voting period that allowed fans to have their say. Speaking of the accolade Sonic Brand Director David Corless said the following:

"We are so excited that Sonic has been awarded the first-ever Outstanding Contribution Award at the Golden Joysticks. In today's ever changing market it's rare for a character to last for 5 years � let alone 20. And that's testament to the popularity and longevity of our blue blurred mascot. Since the days of the Mega Drive � he's appeared on most consoles and handhelds going and also made the successful leap into the digital space. This award couldn't have come at a better time as we celebrate Sonic's 20th Anniversary and with the amazing Sonic Generations just around the corner. Here's to the next 20!"