News: Sony Want Nintendo's Fans
Posted 31 Jul 2008 at 11:54 by Tom Phillips
PlayStation manufacturers Sony have some nice words to say about Nintendo!
Tech blog VentureBeat have been talking to Shu Yoshida, who became president of Sony's worldwide game development studios earlier this year.
Asked about the wider market appeal for videogames that Nintendo have brought to the industry, he had some interesting responses:
VB: Do you need to invest more in mass-market games now? Should you start greenlighting PS 4 games?
SY: I think it's too early for PS 4 games. But even at the beginning of the PS 1, we were already talking about how we didn't know what would take off. The [HUH? founding members] noted that every household had multiple TVs. But why did only 40 percent of households have game consoles? It's always been in our company DNA to cater to the biggest mass audience. Our choices for game production reflected that. We still make games for core gamers. We are hardcore gamers and we make games for ourselves. PS 3 is at that point in my mind where we are now shifting focus to broader audiences. That is why we are excited about LittleBigPlanet and games like SingStar and Buzz Quiz TV for the PS 3.VB: How do you view Nintendo's success? Do you want their gamers?
SY: Yes. It's a great success story. They're focused on easy to pick up games. With great game play. At one point, Nintendo decided in the last generation that they wanted mature audiences on the GameCube. That made it crowded. With the Wii, they then made the decision to focus on what they do best. That really helped separate the focus of the three platforms in this generation. That is helping the growth of this industry. I think Nintendo did well for themselves and they are bringing in new gamers to the industry for all of us.