News: TDK Drives Chevrolet
Posted 15 May 2002 at 18:52 by Gerben
TDK Mediactive announced today it will release games based on Chevrolet's 50th Anniversary on all next-gen platforms, including the Nintendo GameCube! They will hit the shelves in 2003.
TDK Mediactive Secures Chevrolet License
First-Ever Corvette Titles to Hit Next-Generation Gaming Consoles in 2003
CALABASAS, Calif.--(BUSINESS WIRE)--May 15, 2002--TDK Mediactive, Inc. (OTC:TDKM - News), a global publisher of interactive entertainment software, announced today that a five-year worldwide licensing agreement has been forged with the Chevrolet� division of General Motors Corporation (NYSE:GM - News). Under the agreement, TDK Mediactive now has publishing and distribution rights for interactive video games based on the Chevrolet license, specifically dedicated to the Corvette� 50th Anniversary.
"The acquisition of this significant automotive license will considerably bolster the 2003 TDK Mediactive line-up," said Vincent Bitetti, chief executive officer of TDK Mediactive. "The Corvette is a widely known and respected brand of sports automobile, and we intend to develop a strong franchise of games that will provide automobile enthusiasts and gamers alike the chance to experience its incredible power, heart-stopping speed and extensive history."