News: Thrustmaster and Ferrari

The two companies extend their deal due to the success of their previous products.

Thrustmaster are one of the biggest 3rd party peripheral manufacturers in the world, especially when it comes to wheels. Since they partnered up with Ferrari in 1999, one exceptional product after another has been released with the Ferrari name on it, and that will continue thanks to a new deal.

"We are pleased to extend our partnership with this prestigious winning brand", states Jean-Michel Detoc, Thrustmaster's General Manager. "This renewed license will enable Thrustmaster to further develop high-tech products such as F1 and GT replica wheels and continue to offer the most realistic sensations in games. The outstanding success of Ferrari ahead of numerous competitors proves that the endless quest of innovation and perfection is always rewarded. This quest also helped Thrustmaster to become the number one in PC and console racing wheels in many countries".

"Ferrari is happy to renew its partnership with Thrustmaster, who have introduced the Ferrari name and spirit to the video game world, racing game enthusiasts and families across the Globe", says Alberto Crippa, Ferrari Licensing & Merchandising Department General Manager. "Therefore we are delighted to continue and expand the license agreement to new products and to new console platforms."

Michael Flanagan, UK Managing Director added "Over the last 3 years the Ferrari license has helped to establish Thrustmaster as one of the best brands in the UK Peripherals Sector. Our market share in the wheel category has shown us to be the undisputed no. 1 racing wheel brand in the UK. We are delighted that the license now covers new product categories and we aim to repeat the success in the new categories such as game controllers that we've achieved in the racing wheels".


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