Recently Eidos changed its company logo. Today, Ubi Soft follow with a brand new design of its logo. The rainbow is gone...

While the rainbow logo adopted in 1994 served Ubisoft well, the new logo more effectively targets its current stakeholders, including a wider group of mainstream, adult players. According to Ubi Soft the new corporate image better reflects Ubisoft's increasingly competitive market position.

Says Yves Guillemot, president and CEO of Ubisoft: "I want the Ubisoft brand to be one of the most seen and recognized in the industry. Yes, the new look reflects our growing renown among players and industry professionals. But it also symbolizes some of our most basic beliefs, including building both our company and games to last, and constantly raising the bar to offer our best. Along with the re-branding comes an invitation to discover � or rediscover � just who we are and what we stand for."

The new logo will appear in all new games released by Ubi Soft. The older games will see an integration of the new logo throughout the upcoming six months.

And here is the new logo. An animated version and the still.