News: Ubisoft Acquires RedLynx
Posted 02 Nov 2011 at 22:31 by Aaron Clegg
Ubisoft has made a surprise purchase of MotoHeroz developer RedLynx...
French publisher Ubisoft has acquired Finnish studio RedLynx that will see the companies work together in the online space.
RedLynx has had considerable success since their formation 2000 by developing a string of critically-acclaimed downloadable games. Their break-out hit Trials HD solidified their name in gaming circles, and they recently turned their talents to WiiWare, working with Nintendo to create the excellent MotoHeroz.
Ubisoft CEO Yves Guillemot has some optimistic words about the acquisition.
"The team at RedLynx has developed exceptionally strong digital brands that stand out for their high replay value, their long tail sales and their multiplatform positioning. We are delighted to welcome RedLynx to the Ubisoft family. Their expertise in asynchronous online games and physics-based game mechanics provides us with a great opportunity to bring their powerful brands, most notably Trials, to an even broader range of fast-growing digital platforms."
Meanwhile, RedLynx's head Tero Virtala was similarly excited.
"We were attracted by Ubisoft's focus on creativity and quality, and the fact that they base their long-term strategy on both the traditional and digital distribution video game markets. The reality of today's market is not about platforms, it's about creating excellent gaming experiences that consumers can play on any device or screen they like. As part of the Ubisoft team, RedLynx will be able to focus even more intently on creating stand-out, excellent brands that push the boundaries of online gaming in many new growth areas. With Ubisoft, a wider audience will get the chance to enjoy our games, we'll generate more value for our brands, and also leverage our experience more broadly in digital distribution channels."
You can read our gushing review of MotoHeroz, which is of course still available on WiiWare, here.