Nintendo of America today announced that since cutting the price of its GameCube console, its market share has risen from 19 percent to 37 percent.

This was announced today by George Harrison, senior vice president of marketing and corporate communications at Nintendo of America, during Harris Nesbitt Gerard's Playtime 2003 Investor Conference in New York.

"In a tough economy, we've found the sweet spot on pricing, and players are grabbing Nintendo GameCube systems off the shelves at the fastest rate since the console's debut," said Harrison. "With an $80 price advantage over other systems and the impending launch of the mega-hit Mario Kart: Double Dash!!, this offer is just too good to resist."

In America Nintendo GameCube year-to-date sales for 2003 are two percent higher than last year while Game Boy Advance sales have increased 25 percent. In contrast, sales of Microsoft's Xbox dropped three percent and Sony's PlayStation 2 dropped 17.5 percent.