However, shortages of both the PS3 and Wii may end up boosting 360 sales!

According to the latest report by Lazard Capital Markets, Nintendo is expected to deliver anything between 150,000 to 200,000 Wii Units to North America each week until the end of 2006.

Demand for both the Sony Playstation 3 and Nintendo Wii are both strong, but shortages of both may lead to a boost in 360 sales. A certain title, Gears Of War, is also contributing to the strong sales of Microsoft's console.

All the major new hardware manufacturers should benefit from impressive sales where units area available according to Lazard's Colin Sebastian, who noted: "Our retail checks and comments from specialist retailer GameStop indicate that there is strong demand for PS3 and Wii ahead of meaningful replenishments, while the Xbox 360 appears to be benefiting from new console shortages and the release of new title Gears of War."

This console war is really a three horse race this time, and it will be a fascinating one to watch.