REDMOND, Wash., Oct. 2, 2003 � Sales rates of Nintendo's GameCubeTM home video console have more than quadrupled since a price reduction to $99.99 last week.

"Clearly, this move is what game players desired, and also what our retail partners wanted," says George Harrison, senior vice president, marketing and corporate communications, Nintendo of America. "We're already receiving requests for additional shipments of Nintendo GameCube systems between now and the holidays."

"The price cut is working great!" stated Dan DeMatteo, president, GameStop Corp. "Our sales of Nintendo GameCube have increased more than fourfold. We are currently increasing our shipment requests for the system throughout the holidays."

The new $99.99 MSRP for Nintendo GameCube is an aggressive move as Nintendo heads into the holiday season. More than 100 new titles will be available before the end of the year, including the season's most-anticipated title, Mario Kart�: Double Dash!!TM

In addition, Nintendo has just announced a massive marketing campaign fronted by a new tag line, "who are you?" More than $50 million will be invested in launching the "who are you?" campaign, part of a total marketing push of $100 million through the end of the year.