News: "Where is Nintendo heading?"
Posted 18 Feb 2004 at 16:42 by Ashley Jones
The Japanese Nikkei newspaper have an article on Nintendo, while not containing anything new they do state a few interesting points.
In the Nikkei newspaper's article "Where is Nintendo heading?" they raise points about Nintendo's past and future. They highlighted the following changes since Yamauchi left:
- Mario is being used in advertising more for the first time in years
- Retailers acknowledging Nintendo's changes "So they're back in the game"
- Increase in store demos and looking at internet feedback
- Seem like a new company
- GameCube sales increased
- Getting ahead in the industry and working towards their "Home Console King" target
- Some developers however unable to voice opinions
They also commented on how Nintendo are also collaborating more.
- Since last year there have been more collaborations
- "Unlike Mr. Yamauchi's time, they are listening to what we have to say"
- They are now cooperating and listening to advice from rivals
- Radical changes due to a market change
- Customers stating "I want to play games, but there are no games I want to play" causing fear in Nintendo's offices
- While developing they still consider "how to give a new experience like when the Famicom was released"
- Still not incredibly popular amongst gamers
- The DS is being developed to be a unique form of entertainment
- The DS is crucial to Nintendo's future