Shigeru Miyamoto has explained why the Wii and Wii U come in white.

Nintendo's consoles used to be quite colourful affairs. While the NES and SNES were a pale grey in Europe in Japan they featured burgundy sections and the GameCube launched in purple across the world. Why is it then the Wii and the recently announced Wii U are just white?

According to Shiergu Miyamoto it is because Nintendo has found that it appeals to the widest audience possible. He has stated that he would like to "make greater use of color in our hardware," but doing so in the past has led to people seeing Nintendo as "more kid-orientated" apparently.

Mr. Miyamoto then went on to explain to Game Informer the reason why their newer consoles have been given a white colour, at least in their launch editions: "[we] found that rather than going all black - all white seems to have a broader appeal to people."