Hasting believes that the popularity will eventually fade away.

Over at the official Insomniac Games website, Chief Creative Officer (whatever that is) Brian Hasting has labeled the Wii as a "fad", and says exactly why the PS3 will be market leader by 2010.

"I'm exaggerating, but the Wii does have many characteristics of popular mainstream fads. It's instantaneously accessible, it's unlike anything you've tried before, and it's great fun to share with friends," said Hastings in his blog.

"In short, it's everything Nintendo said it would be and it has captured the world's imagination. The only downside is that the world is easily distracted. Tickle Me Elmo captured the world's attention at one point, as did Furbies. They were both instantly accessible, were unlike anything people had seen before, and were fun to share with friends. But a year later, after everyone had seen them and tried them out, their popularity waned."

Despite predicting that the Wii will be more successful than both the Nintendo64 and GameCube, Hasting fully believes that due to more and more graphically impressive games appearing on other systems, such as the PS3, the Wii will lag behind. The uptake of High Definition or HD will also prove to be a factor, according to him.

So, is it too early to tell, or will there be some truth to these words?