News: Wii Launch Success Down Under

Nintendo breaks the Australian record for the biggest launch of a video game system in history!

Nintendo of Austalia has revealed that in the first four days of sale, 32,901 gamers have purchased a Wii - making it the biggest console launch in Australian history. The familiar queues and sell-outs have taken place outside shops just like in America, Europe and Japan, with retailers seeing a rise in business due to the system's launch.

"Myer has just experienced a strong spike in total business which can be largely attributed to the introduction of Wii," said Bernie Brookes, CEO of Australian chain Myer. "We couldn't be happier with the fantastic products Nintendo are releasing. Our Wii launch experience has really shown that consumers have made Myer a destination store for gaming."

Nintendo of Australia's Rose Lappin also commented on the launch, calling it a "a fantastic success. Our main priority now is to deliver as many units as possible into retail channels, as quickly as possible, to try and meet this exceptional demand."

Thanks to N-E reader John Tomic for the heads-up on this!


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