In what may not be a big surprise, Wii Fit has outsold celebrity fitness DVDs in a shorter space of time.

The biggest selling range ofcelebrity fitness DVD belongs to Davina McCall. Which, according to the British Video Association has sold over 830,00 copies since it's launch four years ago. Wii Fit, which was out back in April 2008 has sold over 4 million copies since it's release according to Chart-Track .

Speaking of this success, Nintendo's UK marketing manager Rob Lowe said:

"Wii Fit is already bigger than any fitness DVD out there. Wii Fit has sold over 3m units, while Wii Fit Plus has sold more than 1.4m according to Chart-Track."

Rob Lowe went on to say that fitness DVDs tend to focus on one particular area during work out and only lasts around an hour, where as Wii Fit targets different areas of the body.

Surprising news indeed. Leave us your thoughts below!